Monday, January 02, 2006
Talking Head Video is Boring... or is it?
Blog reader Paul Colombo of webLearning wrote to let me know this Jakob Nielsen article was recently slashdotted.
I certainly agree with Paul on that, given all the typical costs associated with video. However, I think I disagree with the interpretation of the esteemed Mr. Nielsen-- talking head video isn't boring, it is, however, something people are very good at processing and multi-tasking. I actually like having the talking head and being able to access additional information. If I hear something in the voice, I can jump back to look at the face. I think the talking head is particular effective if the content addresses the affective domain. To me at least, such video obviously has a place in learning. However, as Paul implies, a still image can be just as effective as conveying the source and significance of a message for instructional purposes-- and often less distracting and more cost efficient.
Summary:That quote is from Jakob Nielsen's post. In email, Paul indicated that he notices business managers often want talking-head video with an executive message in compliance training. Yet, a still picture of the person and supporting text often works best-- clear, less distracting and highly effective.
Eyetracking data show that users are easily distracted when watching video on websites, especially when the video shows a talking head and is optimized for broadcast rather than online viewing.
I certainly agree with Paul on that, given all the typical costs associated with video. However, I think I disagree with the interpretation of the esteemed Mr. Nielsen-- talking head video isn't boring, it is, however, something people are very good at processing and multi-tasking. I actually like having the talking head and being able to access additional information. If I hear something in the voice, I can jump back to look at the face. I think the talking head is particular effective if the content addresses the affective domain. To me at least, such video obviously has a place in learning. However, as Paul implies, a still image can be just as effective as conveying the source and significance of a message for instructional purposes-- and often less distracting and more cost efficient.
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