Is YouTube an Enterprise App for Training?

Google and ZDNet seem to think so. I stumbled on to this Enterprise YouTube coming post on ZDNet in the Googling Google blog by Garett Rogers.

… why would a company want to integrate with YouTube, especially since most are either considering or have already blocked the website from their network? After thinking a while, I came to the conclusion that there are several uses for an enterprise version of YouTube that could make it worthwhile.

Training Videos
Companies are usually responsible for training new hires and even long time employees who are simply moving to new positions. This never ending process takes a lot of man hours that could be better spent in other areas of the organization. It would be easy to create training videos once and upload them to your corporate training application (YouTube) — allowing you to allocate resources more efficiently.

He goes on to cite Corporate Culture and Public Relations as other opportunities for YouTube as an Enterprise App. I wonder about social networking and informal learning as other emerging practices for use of an Enterprise YouTube application. It will be interesting to see what reader comments pop-up on the XDNet site in response– it obviously has a much wider or more diversereadership than the training and development community and their take on things will be interesting.

About Tom King

Tom King has a master's degree in Instructional Design and 15 years experience developing and managing elearning materials. Tom has been active with many elearning technology specification groups, including ADL SCORM, AICC, IEEE LTSC, and others. He served as AICC Communications Chairman and workgroup leader for the PENS specification. Tom was instrumental in early implementations of LMS specifications for LAN and web-based systems as an early AICC advocate and founder of Solis, maker of Pathware (acquired by Macromedia and later transferred to IBM as LearningSpace 4). Tom continues to collaborate with colleagues from a variety of companies offering enterprise-class elearning solutions.
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