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	<title>Mobilemind &#187; learning</title>
	<atom:link href="http://mobilemind.net/tags/learning/feed/" rel="self" type="application/rss+xml" />
	<link>http://mobilemind.net</link>
	<description>Thoughts on mobile computing and elearning</description>
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		<title>IMS QTI Still Relevant Despite 2.1 Being Revoked</title>
		<link>http://mobilemind.net/2009/04/ims-qti-still-relevant-despite-2-1-being-revoked/</link>
		<comments>http://mobilemind.net/2009/04/ims-qti-still-relevant-despite-2-1-being-revoked/#comments</comments>
		<pubDate>Sat, 11 Apr 2009 20:10:00 +0000</pubDate>
		<dc:creator>Tom King</dc:creator>
				<category><![CDATA[elearning]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[LMS-LCMS]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://mobilemind.net/wp/?p=735</guid>
		<description><![CDATA[IMS withdrew the QTI 2.1 spec, despite some existing implementation and information going back to 2006 that is was imminently ready for use. The official IMS wording seems to be toned down a bit, but there is also a clip &#8230; <a href="http://mobilemind.net/2009/04/ims-qti-still-relevant-despite-2-1-being-revoked/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.google.com/search?as_q=IMS+QTI+2.1&amp;as_epq=&amp;as_oq=removed+withdrawn" title="Google search: IMS QTI 2.1 withdrawn">IMS withdrew the QTI 2.1 spec</a>, despite some existing implementation and information going back to 2006 that is was imminently ready for use. The <a href="http://www.imsglobal.org/question/" title="IMS Global Consortium: QTI">official IMS wording</a> seems to be toned down a bit, but there is also a clip from early wording on <a href="http://blogs.cetis.ac.uk/rowin/2009/04/03/ims-withdraw-qti-v21-draft-specification/" title="Rowin's Blog: IMS withdraw QTI v2.1 draft specification">Rowin Young&#8217;s blog</a>. Other early opinions ended up <a href="http://lists.ucles.org.uk/public/ims-qti/2009-March/001472.html" title="University of Cambridge, Local Examination Syndicate: QTI Listserv">on list servers like this</a>. I&#8217;ve fired up a Google alert on this issue and will be tracking it. Meantime, one of my co-workers at Questionmark and a key contributor to QTI 1.x, John Kleeman, has penned, <a href="http://blog.questionmark.com/why-qti-really-matters" title="Questionmark Blog: Why QTI Matters">Why QTI Really Matters</a>.</p>
<p>Check it out and watch for updates here. I expect a few more QTI experts and pundits from other specification bodies to have some observations soon. However, an unnamed organization with a litigious nature may be unwittingly suppressing discussion.</p>
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		<title>They Saw It Coming, BUT&#8230; Newspapers Now, LMS Next</title>
		<link>http://mobilemind.net/2009/03/they-saw-it-coming-but-newspapers-now-lms-next/</link>
		<comments>http://mobilemind.net/2009/03/they-saw-it-coming-but-newspapers-now-lms-next/#comments</comments>
		<pubDate>Sun, 15 Mar 2009 03:36:00 +0000</pubDate>
		<dc:creator>Tom King</dc:creator>
				<category><![CDATA[elearning]]></category>
		<category><![CDATA[informal]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[LMS-LCMS]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://mobilemind.net/wp/?p=733</guid>
		<description><![CDATA[I just read Clay Shirky on Newspapers and Thinking the Unthinkable. Substitute &#8220;LMS/Central Training Department&#8221; for instances of &#8220;Newspaper/publishers&#8221; and it is a real wake-up call. Read it. Think about it. Who are the real-world, radical change-observing &#8220;pragmatists&#8221; and who &#8230; <a href="http://mobilemind.net/2009/03/they-saw-it-coming-but-newspapers-now-lms-next/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>I just read Clay Shirky on <a href="http://www.shirky.com/weblog/2009/03/newspapers-and-thinking-the-unthinkable/" title="Clay Shirky: ">Newspapers and Thinking the Unthinkable</a>. Substitute &#8220;LMS/Central Training Department&#8221; for instances of &#8220;Newspaper/publishers&#8221; and it is a real wake-up call.</p>
<p>Read it. Think about it. Who are the real-world, <i>radical change-observing</i> &#8220;pragmatists&#8221; and who are the <i>in denial</i> status-quo with incremental-change &#8220;revolutionaries&#8221; in your organization?</p>
<p>Are the people who say that the now and the future is in informal learning, collaboration, mobile and social networking the revolutionaries,or the pragmatists? Are the <i>experts</i> those wizened experienced people who say learning &amp; training have been and always will be structured, pre-defined and centralized, (and they often add <i>or else it is wasteful and inefficient</i>).</p>
<p>Look outside your windows (<i>or preferably <a href="http://www.apple.com/getamac/" title="Apple: Get a Mac">Mac</a></i>) there is a whole world (<i>-wide <a href="http://en.wikipedia.org/wiki/Web_2.0" title="Wikipedia: Web 2.0">web 2.0</a></i> ) happening. What the heck, check it out on your phone or Xbox or &#8230;</p>
<p>See past the <a href="http://en.wikipedia.org/wiki/The_Matrix" title="Wikipedia: The Matrix">matrix</a> illusion of the Central Committee&#8217;s <i>integrated-firewalled-siloed starts-and-stops-at-your-enterprise LCMS-LMS-authoring-tool including Centralized Succession Planning</i>, now with <i>connect-to-your-actual-cubemate-Social-Networking</i>&#8482;.</p>
<p>Got it? Good. Now go read two Jay Cross posts, <a href="http://www.informl.com/2009/03/14/new-roles-for-former-trainers/" title="Jay Cross: New Roles for Former Trainers">New Roles for Former Trainers</a> and then <a href="http://www.informl.com/2009/02/16/agile-instructional-design/" title="Agile Instructional Design">Agile Instructional Design</a>. For bonus points tonight or tomorrow, twitter (+2), text (+1) or email (+.05) a few colleagues and collaborate on how you can apply <a href="http://en.wikipedia.org/wiki/SCRUM" title="Wikipedia: SCRUM (development)">scrum</a> techniques on your next training or elearning effort.</p>
<p>Feedback? Like this kind of post? Let me know, I&#8217;ve got a few more cans of elearning <a href="http://en.wikipedia.org/wiki/Willy_Pete" title="Wikipedia: Willy Pete">willy pete</a> in the armory.</p>
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		<title>Will Adobe XFL revolutionize Rapid Elearning Workflows?</title>
		<link>http://mobilemind.net/2008/11/will-adobe-xfl-revolutionize-rapid-elearning-workflows/</link>
		<comments>http://mobilemind.net/2008/11/will-adobe-xfl-revolutionize-rapid-elearning-workflows/#comments</comments>
		<pubDate>Mon, 01 Dec 2008 05:15:00 +0000</pubDate>
		<dc:creator>Tom King</dc:creator>
				<category><![CDATA[Adobe]]></category>
		<category><![CDATA[elearning]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://mobilemind.net/wp/?p=729</guid>
		<description><![CDATA[For some time Adobe insiders and followers have been talking about XFL, a package file format for Flash (here, here, here and more in search). XFL combines XML and some binary assets in a zip archive. Currently Adobe CS4 applications &#8230; <a href="http://mobilemind.net/2008/11/will-adobe-xfl-revolutionize-rapid-elearning-workflows/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>For some time Adobe insiders and followers have been talking about XFL, a package file format for Flash (<a href="http://blogs.adobe.com/jnack/2008/03/flash_moving_to.html" title="John Nack on Adobe: Flash moving to an XML-based authoring format">here</a>, <a href="http://www.moock.org/blog/archives/000269.html" title="moock blog- XFL: Flash's New Source Format">here</a>, <a href="http://drawlogic.com/tag/xfl/">here</a> and <a href="http://www.google.com/search?q=Adobe+XFL+format">more in search</a>). XFL combines XML and some binary assets in a zip archive. Currently <a href="http://www.adobe.com/cfusion/search/index.cfm?term=Export+XFL" title="Adobe.com: search for XFL + export">Adobe CS4 applications use XFL as an interchange format</a>.</p>
<p>How does this impact rapid elearning? Office automation tools are also using package file formats, such as the somewhat controversial Microsoft <a href="http://en.wikipedia.org/wiki/Office_Open_XML" title="Wikipedia: Open Office XML">Office Open XML format</a>. This is the metaformat that subsumes the underlying markup languages for word processing, presentation and spreadsheet content.</p>
<p>Taken together I suspect we will see the rise of many custom workflow and “homebrew rapid elearning” applications. It will be easier than ever before to use common zip and XSL tools to take “SME content” in .docx and .pptx files and transform them into XFL. From XFL to published SWF is an easy step for CS4, and will allow for expert tuning/enhancement in Flash itself. That sort of tuning isn&#8217;t possible in current tools.</p>
<p>Corporate developers and elearning shops will likely create their own tools and workflows like <a href="http://www.mohive.com/">Mohive</a> and <a href="http://www.courseavenue.com/">CourseAvenue Studio</a>, but optimized for their market, clientele, content, style, work cycle and requirements.</p>
<p>Still others developers will bypass tools like <a href="http://www.adobe.com/products/presenter/">Adobe Presenter</a>, <a href="http://www.articulate.com/products/presenter.php">Articulate Presenter</a>, and <a href="http://www.ispringsolutions.com/products/ispring_pro.html">iSpring Pro</a>, <a href="http://www.rapidintake.com/flashform_index.htm">Rapid Intake ProForm</a>, instead creating their own tools. These tools will likely work with specialized, optimized and more structured Word or PowerPoint files/templates, but also provide more optimized workflows and optimized content.</p>
<p>I think the opportunities for more flexible rapid elearning development will increase. The race is on for Articulate and Adobe to improve their offerings with richer tools and more instructional design savvy <em>built-in</em>. Wonderful as it is, <a href="http://www.articulate.com/products/engage.php">Articulate Engage</a> could be just the tip of the proverbial iceberg. Likewise, CourseAvenue Studio and Mohive will need to expand the value of their workflow, repository and shared template capabilities.</p>
<p>Elearning professionals can contribute design skills to these new custom processes. Those with Flash skills will appreciate content flowing more easily from Word and PowerPoint to Flash, allowing upstream production efficiencies while still resulting in “raw” Flash files that can be enhanced and enriched with animations, effects and AS3 code.</p>
<p>It will be interesting to observe as the likely home brew solutions, open source tools, tool kits and SDKs emerge– all making it easier for content to flow from office automation tools to Flash <em>source</em> code file formats. I suspect other package file formats will also emerge and contribute to interesting solutions.</p>
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		<title>Why didn&#8217;t I think of this</title>
		<link>http://mobilemind.net/2008/08/why-didnt-i-think-of-this/</link>
		<comments>http://mobilemind.net/2008/08/why-didnt-i-think-of-this/#comments</comments>
		<pubDate>Tue, 19 Aug 2008 16:06:00 +0000</pubDate>
		<dc:creator>Tom King</dc:creator>
				<category><![CDATA[learning]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[tips]]></category>

		<guid isPermaLink="false">http://mobilemind.net/wp/?p=727</guid>
		<description><![CDATA[Tom Kuhlmann of Articulate (and the consistently fantastic The Rapid Elearning Blog ) just posted: Is Google Making Our E-Learning Stupid? I love the phrase, the idea, and am certain the mere phrase resonates with everyone in the industry. I &#8230; <a href="http://mobilemind.net/2008/08/why-didnt-i-think-of-this/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Tom Kuhlmann of <a href="http://www.articulate.com" title="Articulalte home page">Articulate</a> (and the consistently fantastic <i><a href="http://www.articulate.com/rapid-elearning/">The Rapid Elearning Blog</a></i> ) just posted: <a href="http://www.articulate.com/rapid-elearning/is-google-making-our-e-learning-stupid/" title="The Rapid Elearning Blog: Is Google Making Our E-Learning Stupid?">Is Google Making Our E-Learning Stupid?</a> I love the phrase, the idea, and am certain the mere phrase resonates with everyone in the industry.</p>
<p>I might have taken the article in another direction, but, as always, Mr Kuhlmann makes it great, digestible and practical. He provides rapid elearning tips and approaches that transcend any specific tool (<i>and</i> apply to more than <i>just</i> <b>rapid elearning</b>). Bravo Tom.</p>
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		<title>Seattle Bunko Breakfast: Video Clip 1</title>
		<link>http://mobilemind.net/2008/08/seattle-bunko-breakfast-video-clip-1/</link>
		<comments>http://mobilemind.net/2008/08/seattle-bunko-breakfast-video-clip-1/#comments</comments>
		<pubDate>Sat, 09 Aug 2008 01:10:00 +0000</pubDate>
		<dc:creator>Tom King</dc:creator>
				<category><![CDATA[blogs]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[learning]]></category>

		<guid isPermaLink="false">http://mobilemind.net/wp/?p=726</guid>
		<description><![CDATA[Dan Pink, author of The Adventures of Johnny Bunko: The Last Career Guide You&#8217;ll Ever Need visited Seattle in late July and was kind enough to host a happy hour version of a &#8220;Bunko Breakfast&#8221; at the Arctic Club Hotel. &#8230; <a href="http://mobilemind.net/2008/08/seattle-bunko-breakfast-video-clip-1/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Dan Pink, author of <cite><a href="http://www.amazon.com/gp/redirect.html?ie=UTF8&amp;location=http%3A%2F%2Fwww.amazon.com%2FAdventures-Johnny-Bunko-Career-Guide%2Fdp%2F1594482918%3Fie%3DUTF8%26s%3Dbooks%26qid%3D1205030180%26sr%3D8-3&amp;tag=mobilemind-20&amp;linkCode=ur2&amp;camp=1789&amp;creative=9325">The Adventures of Johnny Bunko: The Last Career Guide You&#8217;ll Ever Need</a><img src="http://www.assoc-amazon.com/e/ir?t=mobilemind-20&amp;l=ur2&amp;o=1" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important;" /></cite> visited Seattle in late July and was kind enough to host a <i>happy hour</i> version of a &ldquo;Bunko Breakfast&rdquo; at the Arctic Club Hotel. There were 15-20 people in attendance including 3-4 from the <a href="http://www.wdcsc.org/" title="Workforce Development Council Snohomish County">Snohomish County Workforce Development Council</a>, as well as designers, web designers, electrical engineers, school administrators, construction safety managers and a range of other individuals.</p>
<p>Recently, <a href="http://www.johnnybunko.com/bunko-blog/bunko-breakfast-diy/" title="Bunk Blog: DIY Breakfasts and Seattle Event">Dan called out that I was posting video</a>, so I figured I better get to it. I pinged Aaron Silvers about how he converted his Spring time <a href="http://flashforlearning.com/tag/dan-pink/" title="Flash for Learning: BunkoCast">&ldquo;Bunko Breakfast&rdquo; Chicago session videos</a>. Armed with his tips, I then went off and learned a bit about Vimeo as a nice hosting alternative, with some constraints (500MB/week upload limit).</p>
<p>The full video came off my <a href="http://www.amazon.com/gp/search?ie=UTF8&amp;keywords=Flip%20Video%20Ultra%20Series%20Camcorder&amp;tag=mobilemind-20&amp;index=blended&amp;linkCode=ur2&amp;camp=1789&amp;creative=9325">flip Ultra video camera</a><img src="http://www.assoc-amazon.com/e/ir?t=mobilemind-20&amp;l=ur2&amp;o=1" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important;" /> as a single 1 hour, 1.44GB file. (By the way, the camera is cheap, fast, easy and wonderfully effective for things like this— much better than the $400 Cannon ZR850 video camera I deliberately left at home. One might compare the flip to manga, as the clip<i>s</i> will illuminate.)</p>
<p>I&#8217;m learning as I go, but it seems that 5 minute chunks might be the best way to post this. Here is the first segment, where Dan provides some of the backstory on the genesis of the book.</p>
<p><object width="400" height="300" data="http://www.vimeo.com/moogaloop.swf?clip_id=1492806&amp;server=www.vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" type="application/x-shockwave-flash"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://www.vimeo.com/moogaloop.swf?clip_id=1492806&amp;server=www.vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /></object><br /><a href="http://www.vimeo.com/1492806?pg=embed&amp;sec=1492806">Dan Pink: Johnny Bunko Breakfast in Seattle Clip 1</a> from <a href="http://www.vimeo.com/mobilemind?pg=embed&amp;sec=1492806">Tom King</a> on <a href="http://vimeo.com?pg=embed&amp;sec=1492806">Vimeo</a>.</p>
<p>Over the next few days, I&#8217;ll upload more segments of about 5 minutes. Once I have 2-3 more uploaded, I&#8217;ll post again with a link to the Vimeo site where I will have the videos with titles and bullet point highlights for each clip.</p>
<blockquote><p><b>UPDATE:</b>I uploaded another video, perhaps with the quality setting too high. Apologies if the high bitrate makes the video hiccup for you. I&#8217;ll fall-back to the tighter encoding for future clips.</p>
<p>Both of the current clips and the remaining clips will be posted to the Vimeo Channel &ldquo;SeattleBunko&rdquo; found at:&nbsp; <a href="http://www.vimeo.com/seattlebunko" title="Vimeo: Videos from the July 2008 Bunko Breakfast with Dan Pink in Seattle.">http://www.vimeo.com/seattlebunko</a></p>
</blockquote>
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		<title>iPod-based Language Learning w/Virtual Characters</title>
		<link>http://mobilemind.net/2008/08/ipod-based-language-learning-wvirtual-characters/</link>
		<comments>http://mobilemind.net/2008/08/ipod-based-language-learning-wvirtual-characters/#comments</comments>
		<pubDate>Fri, 08 Aug 2008 04:08:00 +0000</pubDate>
		<dc:creator>Tom King</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Adobe]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[virtual worlds]]></category>

		<guid isPermaLink="false">http://mobilemind.net/wp/?p=725</guid>
		<description><![CDATA[I saw that 9to5 Mac picked up a story on iPods as mobile training devices for soldiers to learn new spoken languages. I immediately recognized this from some demos I&#8217;d seen from Carol Wideman of Vcom3D. Fantastic to see that &#8230; <a href="http://mobilemind.net/2008/08/ipod-based-language-learning-wvirtual-characters/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>I saw that 9to5 Mac picked up a story on <a href="http://www.9to5mac.com/ipod_for_talk_not_war" title="9to5 Mac: Apple iPod joins US Army">iPods as mobile training devices</a> for soldiers to learn new spoken languages. I immediately recognized this from some demos I&#8217;d seen from Carol Wideman of <a href="http://www.vcom3d.com/vcommunicator.php" title="Vcom3D Virtual Communicator">Vcom3D</a>. Fantastic to see that this is in the field, well-received <i>and</i> effective. We&#8217;d met several years ago and a NATO training council meeting and this was mostly a concept then.</p>
<p>The story is written up on the <a href="http://pao.hood.army.mil/1stcavdiv/news/2008/jul/jul57.htm" title="First Cav. Team News- July 2008">Fort Hood 1st Cavalry web site</a>, including some pictures of the ipod with battery and the wearable holder/case. (<i>Note- The webmaster must like the yellow/black <a href="http://en.wikipedia.org/wiki/Purkinje_effect" title="Wikipedia: Purkinje effect">Purkinje effect</a>.</i>)</p>
<p>I&#8217;m glad to see Vcom3D get well-deserved recognition. Now its time for some forward-thinking corporate trainers to look at off-the-shelf and thinking-outside-the-box solutions like this too. I&#8217;m sure there&#8217;s plenty of time- and cost-effective training applications for <a href="http://www.vcom3d.com/index.php?id=vc_vault" title="Vcom3D: Demo vault">virtual characters that model real language and cultural gestures</a>&#8211; and plays back in common digital video and interactive Adobe Flash formats.</p>
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		<title>LETSI got Cuil Faster than SCORM</title>
		<link>http://mobilemind.net/2008/07/letsi-got-cuil-faster-than-scorm/</link>
		<comments>http://mobilemind.net/2008/07/letsi-got-cuil-faster-than-scorm/#comments</comments>
		<pubDate>Mon, 28 Jul 2008 18:13:00 +0000</pubDate>
		<dc:creator>Tom King</dc:creator>
				<category><![CDATA[learning]]></category>
		<category><![CDATA[LMS-LCMS]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://mobilemind.net/wp/?p=724</guid>
		<description><![CDATA[Playing around with the Cuil search engine earlier this morning… versus Fortunately my typical vanity search did find me. Even more interesting is that Cuil quickly “learned” about SCORM in just an hour or so. Click either image to see &#8230; <a href="http://mobilemind.net/2008/07/letsi-got-cuil-faster-than-scorm/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Playing around with the Cuil search engine earlier this morning…<br />
<a href="http://www.cuil.com/search?q=SCORM" title="Cuil search: SCORM" style="border:hidden"><img src="http://mobilemind.net/images/cuil-scorm.png" width="373" height="233" alt="Cuil search results: We didn't find anything for SCORM" /></a></p>
<p>versus<br />
<a href="http://www.cuil.com/search?q=LETSI" title="Cuil search: LETSI" style="border:hidden"><img src="http://mobilemind.net/images/cuil-letsi.png" width="373" height="231" alt="Cuil search results on LETSI" /></a></p>
<p>Fortunately <a href="http://www.cuil.com/search?q=Tom%20King%20mobilemind" title="Cuil search: Tom King Mobilemind">my typical vanity search</a> <i>did</i> find me. Even more interesting is that Cuil quickly “learned” about SCORM in just an hour or so. Click either image to see more current results.</p>
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		<title>Ping Pong with Brooks: Clarifying that Challenges != Death</title>
		<link>http://mobilemind.net/2008/07/ping-pong-with-brooks-clarifying-that-challenges-death/</link>
		<comments>http://mobilemind.net/2008/07/ping-pong-with-brooks-clarifying-that-challenges-death/#comments</comments>
		<pubDate>Fri, 18 Jul 2008 05:54:00 +0000</pubDate>
		<dc:creator>Tom King</dc:creator>
				<category><![CDATA[blogs]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[LMS-LCMS]]></category>
		<category><![CDATA[rant]]></category>

		<guid isPermaLink="false">http://mobilemind.net/wp/?p=722</guid>
		<description><![CDATA[PING- In response to my post, Call for Whitepapers on SCORM- Do SOMETHING please Brooks Andrus wrote a blog post titled, The Elearning Industry Is Dead. [That is a provocative statement that might leave one feeling a bit conflicted if &#8230; <a href="http://mobilemind.net/2008/07/ping-pong-with-brooks-clarifying-that-challenges-death/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><strong>PING</strong>- In response to my post, <a href="http://mobilemind.net/2008/07/call-for-whitepapers-on-scorm-do.html">Call for Whitepapers on SCORM- Do SOMETHING please</a> Brooks Andrus wrote a blog post titled, <a href="http://www.brooksandrus.com/blog/2008/07/08/the-elearning-industry-is-dead/">The Elearning Industry Is Dead</a>. [<em>That is a provocative statement that might leave one feeling a bit conflicted if one possessed 10 years experience with multimedia, Flash and elearning, and worked for</em> <a href="http://www.techsmith.com/"><em>TechSmith</em></a><em>, makers of</em> <a href="http://www.techsmith.com/camtasia.asp"><em>Camtasia Studio</em></a><em>, a software product to:</em> <strong><em>Train</em></strong><em>.</em> <strong><em>Present</em></strong><em>.</em> <strong><em>Persuade</em></strong><em>.</em>] Kidding aside, I&#8217;m glad one of the 250+ subscribers of this feed thought enough to follow-up</p>
<p>I&#8217;m always ready to throw a few stones at learning and training, yet also ready to come to the aid of an industry that has comfortably paid the bills for me. [<em>I'm a bit conflicted myself, but it</em> <strong><em>is</em></strong> <em>an industry that has provided cost-effective, mission critical training to sales associates, fighter pilots, jet mechanics, commercial aviation mechanics, construction managers, accountants, law enforcement personnel, healthcare professionals, and even software developers.</em>]</p>
<p><strong>PONG</strong>- So I wrote a comment to Brooks&#8217; post, feebly defending the industry that is my patron. [<em>Dang, I want to drive a Boxster again</em>.] Seriously though, if the point is to raise awareness to improve things&#8211; I am all for it. Allow me a brief aside on criticism.</p>
<p>People have found fault with elearning, computer-based training and its precursors since the days of <a href="http://en.wikipedia.org/wiki/TICCIT">TICCIT</a> and <a href="http://en.wikipedia.org/wiki/PLATO">PLATO</a>. It might just be endemic to any form of compulsory knowledge transfer; few text books or training films ever become a NY Times Bestseller or a box office smash.</p>
<p>All along the way the criticism has generally raised the capabilities, quality and effectiveness while lowering the costs. Expectations rise too. Things change. Cutting edge and high quality always has a price, but those expectations are a moving target. The green screen training that had text-based role plays, probably took as many development hours as a similar Flash-based piece with a digital avatar today. BUT it only played on the corporate or campus mainframe, and you were quite lucky if it did more than show text and beep.</p>
<p>So, <strong><em>Hail to the critics</em></strong>, they have challenged the industry and industry has responded. Likewise, <strong><em>Condemnation to shameful designers</em></strong>, they besmirch our trade with discouraging and unimaginative content. While I&#8217;ve been bored during presentations anchored with snazzy multimedia PowerPoint, I&#8217;ve been wrapt with fascination by compelling speakers with simple Kodachrome slides.</p>
<p>Thus my point, great content transcends technology. Great technology enables. Clever designers focus on the content first, and make good use what the technology enables. Was Shakespeare held back by the lack of Microsoft Office for Windows Vista or empowered by a simple quill? [<em>Personally I think he would have used a Mac though.</em>]</p>
<p>As I heard Dr. Michael Allen say earlier this year, &#8220;It is a poor craftsman who blames his tool.&#8221; And I might add, it is a poor industry that never <em>improves</em> its tools.</p>
<p><strong>PING</strong>- Brooks posts again, <a href="http://www.brooksandrus.com/blog/2008/07/17/why-elearning-is-dead/">Why Elearning Is Dead</a>. And I respond here, to the problems he cites. With a veritable volley to each point. Hang on.</p>
<p><strong>PONG</strong>- First point from Brooks.</p>
<blockquote>
<ul>
<li>Reusable content, the raison d’être of SCORM / AICCC [sic]&#8230;</li>
</ul>
</blockquote>
<p><strong>PING</strong>- Actually, the <a href="http://www.aicc.org/index.html">AICC</a> exists to&#8230;</p>
<ul>
<li>Promote the economic and effective implementation of computer-based training (CBT) media.</li>
<li>Develop guidelines to enable interoperability.</li>
<li>Provide an open forum for the discussion of CBT (and other) training technologies</li>
</ul>
<p>Quoted from the <a href="http://www.aicc.org">AICC FAQ page</a>. As I recall, driving factors <strong><em>TWENTY YEARS AGO</em></strong> when the AICC formed, were economics and interoperability issues. Issues were things like the fact that there wasn&#8217;t a widely adopted digital audio file format (WAV didn&#8217;t exist). The CMI (Computer Managed Instruction, aka Learning Management System) specification work started a few years later, and focused on interoperability. At that time the desired level of re-use was the LMS itself. Believe me, it was <strong>NOT</strong> better when each set of training materials came with its own proprietary LMS silo capable only of running the corresponding proprietary content developed in that vendor&#8217;s proprietary authoring tool.</p>
<p>As for SCORM, a few of us remember when the &#8220;<strong>R</strong>&#8221; stood for <span style="font-style: italic; font-weight: bold;">R</span><strong>epository</strong>. I don&#8217;t know the back-story of why it was changed or by who. I like to speculate that it was partially a marketing maneuver to secure political support and funding.</p>
<p><strong>PONG</strong>- Later in that point, he continues.</p>
<blockquote><p>
  &#8230;reuse just falls flat on its face. I’ve found it to be near impossible to achieve reuse across departments within a single organization
</p></blockquote>
<p><strong>PING</strong>- I&#8217;ll generally agree. I recall having conversations with Phillip Dodds about my desire for a <em>disposable</em> content object model. Meaning content object wrappers so cheap and easy, they became to consistent quality learning what the disposable cup is to the Starbucks latte.</p>
<p><strong>PONG</strong>- Next point.</p>
<blockquote>
<ul>
<li>Testing (SCORM + LMS) has been a failure. Despite all the fancy API features you still can’t reliably certify results. Physical environments and instructors are still required for anything needing mission critical result certification. We might as well be using simple survey tools rather than bloated standards.</li>
</ul>
</blockquote>
<p><strong>PING</strong>- At first, I thought he meant the LMS certification test. I&#8217;d consider this point a &#8220;FOL&#8221; as I&#8217;ve seen in called some bug bases&#8211; a Fact Of Life, not a criticism of SCORM or AICC. Unattended remote testing for high stakes certifications (lives or livelihoods at risk) generally doesn&#8217;t make sense. If you must do medium or high stakes testing to do electronically there is just one way to go in my opinion, <a href="http://www.questionmark.com">Questionmark</a>. A great product, a company filled with people of great integrity, and they can more than manage low stakes testing, assessments and surveys too.</p>
<p><strong>PONG</strong>- Next point on costs [<em>or salesmanship</em>].</p>
<blockquote>
<ul>
<li>The cost of developing lean forward elearning experiences is at least an order of magnitude greater than its pitched at. In fact elearning is pitched as a cost saver when in reality its usually a net loss. Most elearning is PPT based because the cost of creating a compelling experience from an SME’s physical course is so high (at least that’s been my experience).</li>
</ul>
</blockquote>
<p><strong>PING</strong>- Almost too easy to rebute. We&#8217;ve all seen things oversold, maybe even been reluctant participants in some way. As a developer/consultant, I had to backpedal on sales promises made at more than one previous employer.</p>
<p>I&#8217;d feel sad and try to avoid projects where my work is (un)recognized as a net loss. As for PPT versus costs&#8211; not every piece of elearning replaces a SME&#8217;s course. And in many cases a great blended design might shorten the overall length of a classroom course, and allow the instructor to convey better/richer material. In such cases the elearning serves the role of individualized instructor allowing each student to slow down only when they need to do so. This as opposed to an instructor slowing down a whole class of 25 for the one student challenged at the current moment. This works great for classes where students may speak different languages. Likewise, a shorter footprint for classes can be real savings when you have high volumes of students to train or training must span the globe. Sending students or instructors across oceans isn&#8217;t cheap, and you&#8217;ll need classrooms and hotel rooms too.</p>
<p><strong>PONG</strong>- Next point on failures [or bad situations].</p>
<blockquote>
<ul>
<li>Every LMS / LCMS vendor I’ve worked with gets a FAIL. They’re bloated, difficult to administer and use, and often require organizations to wrap their infrastructure around them (which just doesn’t happen too much). Again these tools are pitched as cost savers, but typically require full-time administrators and the large vendors have notoriously bad service track records.</li>
</ul>
</blockquote>
<p><em><span style="font-style: normal;"><strong>PING</strong>-</span> Sigh</em>. More sadness. I know it happens. I guess I&#8217;ve been fortunate, working with some wonderful customers and vendors. I&#8217;ve been tremendously impressed with Accenture, American Airlines, Boeing, Herman Miller and others. They all faced challenges with partners and vendors, and both sides dealt with it well.</p>
<p><strong>PONG</strong>- On to more failures, such as discoverability.</p>
<blockquote>
<ul>
<li>Distributed content / repositories reign supreme whether on the Web or across organizations. Again the LMS / LCMS get a FAIL and SCORM SCOs have had little tangible value.</li>
</ul>
</blockquote>
<p><strong>PING</strong>- Remember when the &#8220;<strong>R</strong>&#8221; stood for repository. Now I <em>sigh</em> for myself. I thought CORDRA was supposed to move things forward on this. It has not. Time for some good thoughts to be shared and popularized to solve this. [See original call for LETSI white papers]</p>
<p>As far as SCO&#8217;s having little tangible value, I think a few million Korean parents might disagree regarding the SCORM-based elearning their children receive. I believe Chrysler also has some hard numbers on savings they achieved with SCO&#8217;s, you can find it via <a href="http://www.google.com/search?q=Chrysler+savings+SCORM+SCO">this Google search</a>.</p>
<p><strong>PONG</strong>- Home stretch now, second last point is on community and standards.</p>
<blockquote>
<ul>
<li>A real infrastructure and community never really developed, at least not on the scale we should reasonably expect. Actually you could say the Web raced ahead and that search (GOOGLE), Wikipedia, Creative Commons, etc. form the backbone of real elearning. Adding community features doesn’t mean your going to build a great community and standardization here might hurt more than it helps.</li>
</ul>
</blockquote>
<p><strong>PING</strong>- I&#8217;m personally amazed that the little presentations I saw in 1996 and 1997 led to something the size, diversity and adoption level of SCORM. I don&#8217;t know what scale Brooks was expecting. It&#8217;s bigger than I ever expected when I helped form a tiny company to build an early standards-based CMI/LMS in 1993. Back then we had to explain what learning management was, it was all just content. The typical training management decision was build-versus-buy. The tools skills an CBT/elearning designer, developer or consultant had with one system had very little applicability to another</p>
<p><strong>PING</strong>- Last point, on a failure to change the classroom paradigm (I&#8217;ll add, that is something that I never thought AICC or SCORM set out to do).</p>
<blockquote>
<ul>
<li>The elearning industry failed to fundamentally improve the old classroom led paradigm. Big institutions still employ SMEs (Subject Matter Experts) as course developers and instructors. The elearning movement as we know it has largely failed to create tools that can effectively allow SMEs to create elearning courseware. This meant the introduction of a new class employees–IDs (Instructional Designers) and Courseware Developers. In most cases we’re talking about new hires under different managers and even departments. There’s a huge level of distrust between these groups based on paranoia, ego and organizational allegiance. All of this results in increased operational overhead (financial and development).</li>
</ul>
</blockquote>
<p><strong>PING</strong>- In my experiences, when big institutions change it is either almost imperceptible slowly or relatively quickly due to major disruption or catastrophe. The good news is that for big institutions, elearning has not been a major disruption or catastrophe. Lots of big organizations get lots of content out quick, almost too quick. I&#8217;d now argue for more filters, and shorter content, and less content, as much as better content (which I think such filters would also bring).</p>
<p>Even better, for small and medium institutions, elearning been a huge improvement. It allows them to time-shift training with self-paced e-learning, span geography with virtual classrooms, and keep training far more current than classroom approaches and scheduling would ever allow. It makes it worthwhile to send out 5, 10 or 30 minutes of training. Far below the threshold of the duration we might expect for a class (hours or days) to take.</p>
<p><strong>We shake hands after a game well played.</strong> Finally, the denouement.</p>
<blockquote><p>
  All this said, there are some really fantastic people in the elearning world–maybe they’re going to kick some ass and surprise me with SCORM 2.0. :-P
</p></blockquote>
<p>I hope so Brooks. I hope you&#8217;re surprised, and I hope you&#8217;re one of those fantastic people.</p>
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		<title>Call for Whitepapers on SCORM- Do SOMETHING please</title>
		<link>http://mobilemind.net/2008/07/call-for-whitepapers-on-scorm-do-something-please/</link>
		<comments>http://mobilemind.net/2008/07/call-for-whitepapers-on-scorm-do-something-please/#comments</comments>
		<pubDate>Mon, 07 Jul 2008 01:31:00 +0000</pubDate>
		<dc:creator>Tom King</dc:creator>
				<category><![CDATA[events]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[LMS-LCMS]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://mobilemind.net/wp/?p=721</guid>
		<description><![CDATA[LETSI is soliciting white papers on SCORM to help identify the issues and ideas that are key priorities for the learning and training community. The submission deadline is August 15, 2008 and more information can be found on the LETSI &#8230; <a href="http://mobilemind.net/2008/07/call-for-whitepapers-on-scorm-do-something-please/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>LETSI is soliciting white papers on SCORM to help identify the issues and ideas that are key priorities for the learning and training community. The submission deadline is August 15, 2008 and more information can be found on the <a href="http://www.letsi.org/letsi/display/nextscorm/Home">LETSI web site SCORM 2.0 page</a> or in the PDF file <a href="http://www.letsi.org/letsi/download/attachments/4751660/LETSI+White+Paper+Solicitation+on+SCORM+31May08+FINAL.pdf?version=1">LETSI White Paper Solicitation on SCORM</a>.</p>
<p>I think this is important, as we could be at the cusp of a make-or-break situation for evolution (<em>or revolution</em>) of learning and training infrastructure. Much of the current e-learning and LMS infrastructure is grounded in the learning and training approaches of the 1990s (&#8217;80s? &#8217;70s??). By comparison, today&#8217;s technical <i>and</i> learning environment is much more “read-write”, collaborative, social and nomadic&#8211; all while being more personal and individualized.</p>
<p>Excuse me while I meander, ramble and eventually get to the point of why it is important.</p>
<p>Recently, I realized I have been unwittingly (and somewhat weakly) channelling the thoughts of <a href="http://davidwiley.org/">Dr. David Wiley</a> regarding the isolated &#8220;read-only&#8221; static nature of LMS-centric training, by mentioning this in conversation and scattered bullet-points in presentations over the last year. I discovered this thanks to Brian Lamb, who I have never met, but who I remotely and greatly appreciate via his blog <a href="http://weblogs.elearning.ubc.ca/brian/">abject learning</a>.</p>
<p>Brian in a passing credit mentioned that David provided a lot of meat for many of his own presentations last year, and then lead me straight to Dr. Wiley&#8217;s 2007 presentation <a href="http://opencontent.org/presentations/bcnet07/">Openness, Localization and the Future of Learning Objects</a>. If you can&#8217;t take the time to watch/listen to the whole presentation, I&#8217;d strongly encourage you to advance the slides and time marker to the following points:</p>
<ul>
<li>30:37 <b>Engineer invasion</b> and the next slide, <b>Technical standards soup</b> (Tom adds, Mea Culpa&#8211; and I&#8217;m not even an engineer)</li>
<li>15:27 <b>Education vs Everday</b> (a more cogent expression of some ideas I discussed at AICC in Hamburg last month)</li>
<li>13:27 <b>Innovative in 1995</b> and next slide, <b>Education v Everyday</b> (<i>revisited</i>)</li>
</ul>
<p>If that doesn&#8217;t inspire you to respond to the call for papers, perhaps it might get the attention of Dr. Wiley or Brian Lamb.</p>
<p>E-learning isn&#8217;t completely broken, but current specifications and infrastructure don&#8217;t match how we live, learn and work.</p>
<p>Interoperability specifications can&#8217;t completely fix that, but maybe, <i>maybe</i>, the specification efforts can be oriented to <i>enable</i> and facilitate more effective and more congruent approaches. Too often they seem resistant and brittle towards innovation.</p>
<p>I&#8217;m certain that LETSI looks forward to learning from and sharing your white paper ideas.</p>
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		<title>Story, Comics, Manga and Elearning</title>
		<link>http://mobilemind.net/2008/03/story-comics-manga-and-elearning/</link>
		<comments>http://mobilemind.net/2008/03/story-comics-manga-and-elearning/#comments</comments>
		<pubDate>Sun, 09 Mar 2008 03:22:00 +0000</pubDate>
		<dc:creator>Tom King</dc:creator>
				<category><![CDATA[events]]></category>
		<category><![CDATA[learning]]></category>

		<guid isPermaLink="false">http://mobilemind.net/wp/?p=719</guid>
		<description><![CDATA[People pay money for stories. People tell stories. People learn from stories. What is the story in recent elearning you&#8217;ve taken or developed? In his book, A Whole New Mind, Dan Pink cites a great quote from Ursula K. Le &#8230; <a href="http://mobilemind.net/2008/03/story-comics-manga-and-elearning/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>People pay money for stories. People tell stories. People learn from stories. What is the story in recent elearning you&#8217;ve taken or developed?</p>
<p>In his book, <a href="http://www.amazon.com/gp/redirect.html?ie=UTF8&amp;location=http%3A%2F%2Fwww.amazon.com%2FWhole-New-Mind-Right-Brainers-Future%2Fdp%2F1594481717%3Fie%3DUTF8%26s%3Dbooks%26qid%3D1205030293%26sr%3D1-2&amp;tag=mobilemind-20&amp;linkCode=ur2&amp;camp=1789&amp;creative=9325"><i>A Whole New Mind</i></a><img src="http://www.assoc-amazon.com/e/ir?t=mobilemind-20&amp;l=ur2&amp;o=1" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important;" />, Dan Pink cites a great quote from Ursula K. Le Guin:</p>
<blockquote><p>
  The story—from Rumplestiltskin to <i>War and Peace</i>—is one of the basic tools invented by the human mind for the purpose of understanding. There have been great societies that did not use the wheel, but there have been no great societies that did not tell stories.
</p></blockquote>
<p>Stories are powerful things. I love hearing, learning from and re-telling (sharing) stories. Last October, I met Dan Bliton of Booz Allen Hamilton at Learning 2007. We&#8217;d just seen Dan Pink&#8217;s presentation and Mr. Pink (there are 2 Dan&#8217;s in this story, but &#8220;Mr. Pink&#8221; sounds so <i><a href="http://en.wikipedia.org/wiki/Pulp_Fiction_%28film%29" title="Wikiepedia: Pulp Fiction (film)">Pulp Fiction</a></i>) mentioned his upcoming book on manga. Manga had been on my radar for about a year and this seemed like an interesting area, and an area of shared interest with Dan Bliton.</p>
<p>One thing led to another, and now Dan Bliton is going to share a presentation he&#8217;s done on on <a href="http://www.adobe.com/cfusion/event/index.cfm?event=detail&amp;id=472090" title="Register: Adobe eLuminary eSeminar Series"><i>Stories, Comics, and Manga &#8211; Oh My! Making Learning Stick For Your Audience!</i></a> Dan&#8217;s presentation shares insights and lessons learned in several markets and from Booze Allen Hamilton&#8217;s award-winning learning organization. A take-away job aid and web site references summarize the approaches discussed and list additional resources</p>
<p>The live e-seminar will be this coming Thursday, March 13, 2008 10:00 A.M. PDT (yes, <span style="font-style: italic;">daylight</span> savings time, the USA switches this weekend) and you can register for the e-seminar for free here:<br />
<a href="http://www.adobe.com/cfusion/event/index.cfm?event=detail&amp;id=472090" title="Register for: Stories, Comics, and Manga - Oh My! Making Learning Stick For Your Audience!">http://www.adobe.com/cfusion/event/index.cfm?event=detail&amp;id=472090</a></p>
<p>As always, I&#8217;m looking forward to the presentation. Dan (Bliton) has a lot on stories and will even have a web comic embed in the live presentation. We might even riff a bit on manga and comics as catalysts for elearning storyboarding and user-contributed content.</p>
<p>I&#8217;m quite interested in the read-write nature of manga in Japanese culture. In fact, I&#8217;m already going to pre-order Dan Pink&#8217;s manga book, <a href="http://www.amazon.com/gp/redirect.html?ie=UTF8&amp;location=http%3A%2F%2Fwww.amazon.com%2FAdventures-Johnny-Bunko-Career-Guide%2Fdp%2F1594482918%3Fie%3DUTF8%26s%3Dbooks%26qid%3D1205030180%26sr%3D8-3&amp;tag=mobilemind-20&amp;linkCode=ur2&amp;camp=1789&amp;creative=9325">The Adventures of Johnny Bunko: The Last Career Guide You&#8217;ll Ever Need</a><img src="http://www.assoc-amazon.com/e/ir?t=mobilemind-20&amp;l=ur2&amp;o=1" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important;" /> which is due out on April 1, 2008 (no <i>Foolin</i>).</p>
<p>A shame I won&#8217;t have this in time to chime in with and ask for comments on <span style="font-style: italic;">Johnny Bunko</span> from the other Dan. That said, the session will still be really good, and is always better with the discussion with the live audience.</p>
<p>The interaction, the audience and the re-telling (or the desire to re-tell) is part of what makes an event a story, and what makes the word transcend the page. With fond memories of reading <a href="http://en.wikipedia.org/wiki/The_Left_Hand_of_Darkness" title="Wikipedia: the Left Hand of Darkness"><i>The Left Hand of Darkness</i></a> in my high school sci-fi literature class, I&#8217;ll close with another Le Guin quote.</p>
<blockquote><p>
  The unread story is not a story; it is little black marks on wood pulp. The reader, reading it, makes it live: a live thing, a story.</p>
<p>  —Ursula K. Le Guin
</p></blockquote>
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		<title>OLPC Arriving Soon, Mosquito Nets Already in Mali</title>
		<link>http://mobilemind.net/2007/12/olpc-arriving-soon-mosquito-nets-already-in-mali/</link>
		<comments>http://mobilemind.net/2007/12/olpc-arriving-soon-mosquito-nets-already-in-mali/#comments</comments>
		<pubDate>Mon, 24 Dec 2007 03:24:00 +0000</pubDate>
		<dc:creator>Tom King</dc:creator>
				<category><![CDATA[learning]]></category>
		<category><![CDATA[Masie]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://mobilemind.net/wp/?p=711</guid>
		<description><![CDATA[Two cool updates with cool videos too. First off, the OLPC Give One, Get One &#8216;XO&#8217; laptops are on their way. I got an email note on Saturday morning indicating mine should arrive by January 15. Coincidentally, I just stumbled &#8230; <a href="http://mobilemind.net/2007/12/olpc-arriving-soon-mosquito-nets-already-in-mali/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Two cool updates with cool videos too. First off, the <a href="http://www.laptopgiving.org/en/index.php">OLPC Give One, Get One</a> &#8216;XO&#8217; laptops are on their way. I got an email note on Saturday morning indicating mine should arrive by January 15. Coincidentally, I just stumbled on to a <a href="http://www.core77.com/blog/education/yves_behar_tells_his_side_of_the_olpc_story_8488.asp" title="Core77: Yves Behar discusses OLPC XO">fascinating video with XO designer Yves Behar</a> describing key features. Watching the video and understanding the thoughtfulness of the design, I couldn&#8217;t help but think of <a href="http://en.wikipedia.org/wiki/A_Whole_New_Mind" title="Wikipedia: A Whole New Mind"><i>A Whole New Mind</i></a> by Dan Pink. Subtle features and textures abound and combine to an air of quality even at a low price. Who knew Bono and The Edge did the start-up sound for the XO? Who new the camera could easily link up with a simple malaria self-test?</p>
<p>What a segue. the <a href="http://www.malarianomore.org/learning2007/" title="Malaria No More: Education and Donation information">Malaria No More</a> bed nets made it to Mali Africa almost 2 weeks ago. Soon after they arrived, Elliott Masie posted a few interesting videos about the impact the nets will have and even some information on how local health advocates engage in learning and training. Here&#8217;s an interesting video on the train-the-trainer and communications for the &#8220;Health Relays:&#8221; <a href="http://www.masieweb.com/fieldlessons" title="Video: Field Lessons from Health Relays">Field Lessons</a>. There are other interesting observations and videos on the <a href="http://masieafrica.blogspot.com/" title="Learning Gives Back: Elliott &amp; Cathy Masie for Malaria No More">Learning Gives Back</a> blog , that address everything from differences in mobile phone culture, to holidays, and even a bit on the Amazon Kindle.</p>
<p>One more bit on the <a href="http://laptop.org/" title="One Laptop Per Child initiative">One Laptop Per Child</a>. Read what children and teachers are saying about OLPC and the XO at <a href="http://www.laptopgiving.org/en/learning-around-the-world.php" title="OLPC/XO: Learning Around the World">Learning Around the World</a>. If you miss the December 31, 2007 deadline for <a href="http://www.laptopgiving.org/en/index.php" title="OLPC XO Laptop: Give One, Get One donation program">Give One, Get One</a> and are still interested, there are other <a href="http://www.laptopgiving.org/en/ways-to-donate.php" title="OLPC XO Laptop: Ways to Donate">Ways to Donate</a>.</p>
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		<title>Google Trends: Authoring Tool Trends</title>
		<link>http://mobilemind.net/2007/12/google-trends-authoring-tool-trends/</link>
		<comments>http://mobilemind.net/2007/12/google-trends-authoring-tool-trends/#comments</comments>
		<pubDate>Tue, 18 Dec 2007 06:51:00 +0000</pubDate>
		<dc:creator>Tom King</dc:creator>
				<category><![CDATA[learning]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://mobilemind.net/wp/?p=710</guid>
		<description><![CDATA[I used Google Trends to plot search popularity of Authorware, Toolbook, Lectora, and Captivate since 2004. It may not be a direct correlation to sales or interest, but there seems to be some consistency with gut-level reactions for industry positions. &#8230; <a href="http://mobilemind.net/2007/12/google-trends-authoring-tool-trends/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>I used Google Trends to plot search popularity of Authorware, Toolbook, Lectora, and Captivate since 2004. It may not be a direct correlation to sales or interest, but there seems to be some consistency with gut-level reactions for industry positions. Authorware trending down since 2004, Toolbook relatively stable but lower, and a pretty good horse race between the seemingly indirect competitors of Captivate and Lectora. A sample image follows below, along with links for some other interesting plots.</p>
<p><a href="http://www.google.com/trends?q=authorware%2Ctoolbook" title="Google Trends:authorware,toolbook"><img src="http://mobilemind.net/images/aw-tb.png" alt="Google Trends: plot of search popularity for authorware,toolbook" width="584" height="245" /></a></p>
<p>Authoring tool comparative search popularity plots</p>
<ul>
<li><b>Authorware vs ToolBook:</b> <a href="http://www.google.com/trends?q=authorware%2Ctoolbook">http://www.google.com/trends?q=authorware%2Ctoolbook</a></li>
<li><b>Camtasia vs Captivate:</b> <a href="http://www.google.com/trends?q=camtasia%2Ccaptivate">http://www.google.com/trends?q=camtasia%2Ccaptivate</a></li>
<li><b>Lectora (Publisher) vs Captivate:</b> <a href="http://www.google.com/trends?q=lectora%2Ccaptivate">http://www.google.com/trends?q=lectora%2Ccaptivate</a></li>
<li><b>Authorware, Camtasia, Lectora, Captivate, Toolbook:</b> <a href="http://www.google.com/trends?q=authorware%2Ccamtasia%2Clectora%2Ccaptivate%2Ctoolbook">http://www.google.com/trends?q=authorware%2Ccamtasia%2Clectora%2Ccaptivate%2Ctoolbook</a></li>
</ul>
<p>Obviously, the comparisons depend on having a rather specific and unique search term. I unsuccessfully tried doing a comparison of <a href="http://aicc.org/">AICC</a> and <a href="http://www.adlnet.gov/scorm" title="Homepage for ADL SCORM">SCORM</a>, but things like <span style="font-style: italic;">All India Congress Committee</span> (AICC), <span style="font-style: italic;">Antwerp International Cat Club</span> (AICC) and <a href="http://aicc.org/pages/other_aicc.htm">other AICC&#8217;s</a> left me feeling like it was inconclusive regarding LMS specifications. Through my work with one AICC (Aviation Industry CBT Committee) I&#8217;ve already seen seasonal variations in web traffic due to All India Congress Committee and election cycles. However, I wonder if occurrence/popularity of a common word (e.g., <span style="font-style: italic;">Captivate</span>) is relatively stable in the common usage and in that case product references might drive dynamic changes to indicate realtive changes.</p>
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